Hello & thanks for stopping by!
I'm Aaron, a designer in Brooklyn, New York. I'm an interaction designer by trade, visual designer by heart. Sometimes I do a little front-end on the weekends.
When I'm not knee deep in the details, you can find me tending to my orchid collection, cleaning my aquariums,
or binge watching a Real Housewives franchise.
Let's work together–
Scope
Strategic converging of physical
and digital casino experiences.
Deliverables
Experience vision, journey map,
service blueprint
My Role
Interaction & visual design, design research
Team
2 executive directors, 2 strategists,
3 designers, 1 program manager
Scientific Games (SG) provides dynamic games, systems, and services for casinos, social gaming, online gaming, and sports betting. SG is recognized among the gaming industry for offering the broadest and most integrated portfolio of game content, advanced systems, platforms and professional services.
However, in recent years, as SG has struggled with technical debt and silos, their competitors have strengthened their product offerings and positioned themselves as a less complicated and cheaper alternative.
How might we reclaim their position as an industry leader?
We designed 14 innovative concepts that spanned digital and physical environments to inspire long-lasting engagement in both channels.
Creating deep, long-lasting relationships between casinos and players requires understanding them in every phase of their journey. Our concepts reduce barriers and and provide moments of delight to drive engagement and adoption of converged gaming solutions.
The vision should include a go-to-market plan for a wholistic player experience that leverages their existing digital platforms to simplify and enhance in-person play, and bring the sense of community and excitement of a physical casino to online play.
“The more channels players engage with, the higher the loyalty goes and profitability grows exponentially.”
— Penn National Gaming
Email me for access to the full case study, which includes wireframe concepts, player journey map, and go-to-market roadmap.
“Focus on players, and the revenue will follow.”
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