Hello & thanks for stopping by!
I'm Aaron, a designer in Brooklyn, New York. I'm an interaction designer by trade, visual designer by heart. Sometimes I do a little front-end on the weekends.
When I'm not knee deep in the details, you can find me tending to my orchid collection, cleaning my aquariums,
or binge watching a Real Housewives franchise.
Let's work together–
Scope
Go-To-Market innovation strategy with concept design and evolution to increase share of home decor market.
Deliverables
Innovation strategy, concept designs,
journey map, executive prototype
My Role
Interaction & visual design, design research
Team
4 strategists, 3 developers,
4 designers, 1 program manager
In 2013, Eastman Kodak Company created a spin-off business–Kodak Alaris. Kodak Moments, a division of Kodak Alaris, is a global leader in consumer photo printing, offering photo products and services to retailers, consumers, and entertainment properties.
With the knowledge that today's markets are constantly changing, and a determination to hit new financial goals, Kodak Alaris came to frog to meet those challenges head on.
How might we claim more space in an evolving industry?
We designed an end-to-end experience that allows consumers to preview a variety of home decor retailer frames with their own photos, then preview those in their space.
The current state of photo framing and printing is shown along with MVP and future state experiences in the journey map we delivered. Key features of our concept reduce drop off and create moments that matter for years to come.
Through concept validation, we needed to pursue a new direction for Kodak Moments. It should include a consumer journey and development-ready screen designs that leverage home decor partnerships to center solutions as a service. It should include an implentation roadmap to enable Kodak Moments to successfully bring the concept to the market.
“One of my favorite ways to decorate my home is with photos, but it's a complicated process that's hard to get right.”
— Consumer insight
Email me for access to the full case study, which includes concept validation and wireframes, complete journey map, roadmap, and executive prototype.
“The biggest challenge is visualizing it. You might have a good idea in your mind and then you try to execute it and 3 of the ones I hung up are crooked.”
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