Hello & thanks for stopping by!
I'm Aaron, a designer in Brooklyn, New York. I'm an interaction designer by trade, visual designer by heart. Sometimes I do a little front-end on the weekends.
When I'm not knee deep in the details, you can find me tending to my orchid collection, cleaning my aquariums,
or binge watching a Real Housewives franchise.
Let's work together–
Scope
Rebrand and relaunch of American Express' intranet to support the life and career of Amex Colleagues.
Deliverables
Trendscape, information architecture, screen designs, style guide, digital prototype
My Role
Interaction design, design research
Team
4 designers, 1 program manager
American Express is a leading financial services corporation specializing in payment cards. Their employees–Colleagues–know them to be a company that lives by their values, with a supportive culture and great benefits.
Their intranet–Career and Well-being–holds information for colleagues of all levels, holding essential HR information, as well as general policies and documents for conducting work. Colleagues feel their systems are outdated and untrustworthy, and that makes them question whether Amex is really innovative.
How might we relaunch Career and Well-being into a trusted support hub for Amex colleagues?
The frog team included customized widgets and page structures built within the Amex staging environment, allowing them to quickly utilize our designs across their intranet.
We created a logical new site architecture with the ultimate goal of clear and well-structured page templates using colleague interviews and key data analysis (including customer support queries, site searches, and site analytics) that could be leveraged across the entire platform.
With the American Express intranet undergoing a change of CMS platforms during this redesign, the new designs should adhere closely to the strict widget guidelines. It should leverage colleague insights and key data points to recommend a new site architecture and support browing behaviors, and it should embody the American Express spirit and enthusiasum.
“For employees to be highly productive, they require clear expectations, communication and learning and development opportunities. When employees’ needs are met, they don’t just become 'happier'—they become better performers.”
— Gallup
Email me for access to the full case study, which includes a trendscape analysis, user journies, screen designs, widgets, templates, and style guide.
“My friends working at Facebook and Amazon have all sorts of good systems, it makes you wonder.. Why don't we?”
Previous project